Tamar Weinberg is a professional hustler: a passionate customer champion advocate, inbound sales leader, digital marketing strategist, and freelance writer. As the author of the bestselling O'Reilly book The New Community Rules: Marketing on the Social Web, Tamar has been an early adopter of all things social+tech. She has spoken at dozens of conferences and has been recognized in a number of global publications, both print and digital.
Tamar was Mashable's 6th hire in 2007 and has helped grow the company tremendously through her sales efforts that have spanned six full years. Additionally, as Namecheap's social media face, Tamar has spearheaded all substantial customer acquisition efforts, growing the company more than tenfold since her arrival in 2009 through her strong personal emphasis on strategic marketing and customer happiness/experience.
Tamar seeks opportunities where she can remotely contribute to the overall growth of a small company, just as she did before time and time again. Her ideal role would be to manage teams and focus on inbound sales leads, audience development, content, or customer happiness/success, as those are problems waiting to be solved and she's a real time closer and fixer. She currently resides right outside New York City with her husband, two daughters, and a son.
As an extremely motivated, dedicated, and disciplined worker, Tamar Weinberg is a hustler living the Inbox Zero lifestyle. A self-starter who is able to tackle tasks small and large in just about everything, she has worked on all behind the scenes elements at major startups, from sales, to community support, to communications, to legal matters, to operations, to business development, to marketing, to system administration--and then some. Her passion started in computers, knowing that she wanted to do something where online community interaction was involved. Slowly, through some of the most unique roles (including a private investigator!), she found her comfort zone, realizing it was in effective communications to help grow companies. Her ideal role would be to join an early stage or established company in a leadership player/coach capacity where she is able to help wear many hats and build upon the company's bottom line.
With the rapidly changing digital landscape, Tamar has been an early advocate of the importance of customer experience in the marketplace, consistently reiterating how customer service acts as the intersection between service, marketing, and sales. This experience has grown through her real time responses to concerns expressed within social media channels and email for Mashable, now a top global media property, Namecheap, a top domain name registrar and web host, and Lifehacker, a productivity weblog. Tamar holds to the notion that social media amplifies empowering customer service experiences and aims to provide that high level of support in a rapid fashion on a consistent basis.
Please do not confuse this with customer success. Customer success creates people who understand your company brand and mission. It helps you, your company, by teaching your customer how to use your product. Customer experience, on the other hand, creates champions and brand ambassadors who are willing to go to market for you becasue you've blown them away with amazing support. While most, if not all, companies do something in the way of customer support, none do it so well to create evangelists of their brands. This is where Tamar's skills come into play.
Tamar has worked in an inbound and outbound sales capacity. Her strength lies in converting the inbound lead, and to that point, she's a killer closer. She has worked with all types of clients across the globe: nonprofits, government agencies, Fortune 100, B2B, B2C, insurance services, marketing software, media agencies, and many more. Tamar's focus is on creative solutions, but more importantly, client relations and account management. She puts a strong focus on the client and takes pride in how effective her real time communications have translated into customer loyalty and repeat business.
In May 2012, she gave birth to her daughter, 16 minutes before midnight on a Friday night. On Saturday night, from her hospital bed, she closed a 6 figure deal. Mind you, this happened all on Mother's Day Weekend. Can she do the same for you?
Tamar is highly focused on community, in growing platforms, services, and websites to make users passionate about networks and brands. Her audience development tactics have grown communities sizably on their own platforms and through other normal touchpoints (social media, email, etc). While she does practice marketing and can oversee marketing efforts, the biggest focus for tamar is audience development, ensuring that the audience gets signal through all the noise.
Regarding marketing, as an early adopter, Tamar discovered social media in the early 90s and was deeply immersed in the space before most even recognized its existence and potential. As social media became more mainstream, Tamar was one of the first digital marketing strategists offering social media and content marketing services and helped put many small companies on the map. Among other digital marketing disciplines, she is familiar with search engine optimization, pay per click marketing, public relations, retargeting/remarketing, email marketing, affiliate marketing, and link building. However, she normally brings in the right people who are experts in their fields to actually execute, because while Tamar is good at a lot of things, she knows they're better at it!
Tamar builds her own computers and maintains a Linux server in her upstairs closet. As such, systems administration and tech tinkering has always been not too far from her fingertips. She focuses these days on server installations and migrations with WordPress and ensuring that code stays up to date, but occasionally wishes to tackle other tough tech tasks.
Responsible for all social media initiatives and inbound customer service via social media channels. Provided a foundation for customer support and client acquisition through proactive responses and creative marketing approaches. Helped secure the title of "best (and most popular) domain name registrar" two out of two times through top weblog Lifehacker. Used competitive analysis on multiple occasions to grow membership base from less than 500k domains managed now to over 4 million.
Membership surges spearheaded by Tamar:
Oversees advertisement sales, content and stales strategy, and social media strategy. Manages all account management as well with small clients, startups, media agencies, and public relations firms.
As one of Mashable's first employees (#6) who began working at the company when it was a small startup, Tamar has worked on all behind the scenes elements: business development, editorial, ad operations, marketing, invoicing, legal issues, communications, community support, training (remotely!), and more. She has worked with clients of all sizes from small one-man shops to enterprises. Her primary focus was converting inbound leads and upselling existing clients and encouraging renewals. She carried a 7 figure annual quota and consistently surpassed all goals, sometimes even doubling them.
Established one of the first digital marketing consultancies focused on social media marketing, assisting with small businesses to Fortune 100s. The operation is mostly inactive while Tamar seeks to replicate the success and grow a company versus working for herself. :)
Wrote product reviews on gadgets that would make people's lives easier.
Published numerous daily editorial pieces on tech, productivity, and life hacks and managed the very active inbound tips mailbox in real time, responding to customer concerns and considering tips for publication on the website.
Managed Linux web hosting infrastructure for over 400 client websites. Installed, maintained, and configured software to ensure for server stability and security. Worked closely alongside product managers, clients, and developers to ensure seamless integration of agency-built software. Compiled extremely detailed product and server documentation and help desk reference guides to be used by local and remote partners and clients. Established a foundation for digital marketing during a time when social media was merely building momentum.
Focused on trademark research for Fortune 500 companies and the law firms that represent them. Using aliases, learned about various filed trademarks and produced investigative legal reports based on findings.
Actively involved in maintaining the student and administrative computer/network infrastructure as a Junior UNIX Administrator and Residential Computer Consultant.
This one comes directly from Tamar. I'll give it to you straight.
If you want to hire me, please consider that I'm looking at one of the below: