Tamar Weinberg is a professional hustler: a passionate customer champion advocate, inbound sales leader, digital marketing strategist, and freelance writer. As the author of the bestselling O'Reilly book The New Community Rules: Marketing on the Social Web, Tamar has been an early adopter of all things social+tech. She has spoken at dozens of conferences and has been recognized in a number of global publications, both print and digital.
Tamar was Mashable's 6th hire in 2007 and has helped grow the company tremendously through her sales efforts that have spanned six full years. Additionally, as Namecheap's social media face, Tamar has spearheaded all substantial customer acquisition efforts, growing the company more than tenfold since her arrival in 2009 through her strong personal emphasis on strategic marketing and customer happiness/experience.
For three years, Tamar served as the Editor-in-Chief and General Manager of TechGenix, managing an entire global team of up to fifty writers and a full/part time staff that spanned across two continents. She successfully grew the niche information technology publication to see over 1 million pageviews and hundreds of thousands of email subscribers.
Tamar seeks opportunities where she can remotely contribute to the overall growth of a small company, just as she did before time and time again. Her ideal role would be to manage teams and focus on inbound sales leads, audience development, content, copywriting, or customer happiness/success, as those are problems waiting to be solved and she's a real time closer and fixer. She currently resides right outside New York City with her husband, two daughters, and two sons.
As an extremely motivated, dedicated, and disciplined worker, Tamar Weinberg is a hustler living the Inbox Zero lifestyle. A self-starter who is able to tackle tasks small and large in just about everything, she has worked on all behind the scenes elements at major startups, from sales, to community support, to communications, to legal matters, to operations, to business development, to marketing, to system administration--and then some. Her passion started in computers, knowing that she wanted to do something where online community interaction was involved. Slowly, through some of the most unique roles (including a private investigator!), she found her comfort zone, realizing it was in effective communications to help grow companies. Her ideal role would be to join an early stage or established company in a leadership player/coach capacity where she is able to help wear many hats and build upon the company's bottom line.
With the rapidly changing digital landscape, Tamar has been an early advocate of the importance of customer experience in the marketplace, consistently reiterating how customer service acts as the intersection between service, marketing, and sales. This experience has grown through her real time responses to concerns expressed within social media channels and email for Mashable, now a top global media property, Namecheap, a top domain name registrar and web host, and Lifehacker, a productivity weblog. Tamar holds to the notion that social media amplifies empowering customer service experiences and aims to provide that high level of support in a rapid fashion on a consistent basis. She has brought that to the realm of customer success as well, as her experience in sales has aided in customer retention and in making products get consistently better and better.
Tamar has worked in an inbound and outbound sales capacity. Her strength lies in converting the inbound lead, and to that point, she's a killer closer. She has worked with all types of clients across the globe: nonprofits, government agencies, Fortune 100, B2B, B2C, insurance services, marketing software, media agencies, and many more. Tamar's focus is on creative solutions, but more importantly, client relations and account management. She puts a strong focus on the client and takes pride in how effective her real time communications have translated into customer loyalty and repeat business.
In May 2012, she gave birth to her daughter, 16 minutes before midnight on a Friday night. On Saturday night, from her hospital bed, she closed a 6 figure deal. Mind you, this happened all on Mother's Day Weekend. Can she do the same for you?
Tamar is highly focused on community, in growing platforms, services, and websites to make users passionate about networks and brands. Her audience development tactics have grown communities sizably on their own platforms and through other normal touchpoints (social media, email, etc). While she does practice marketing and can oversee marketing efforts, the biggest focus for tamar is audience development, ensuring that the audience gets signal through all the noise.
Regarding marketing, as an early adopter, Tamar discovered social media in the early 90s and was deeply immersed in the space before most even recognized its existence and potential. As social media became more mainstream, Tamar was one of the first digital marketing strategists offering social media, copywriting, and content marketing services and helped put many startups on the map. Among other digital marketing disciplines, she is familiar with search engine optimization, pay per click marketing, public relations, retargeting/remarketing, email marketing, affiliate marketing, and link building. However, she normally brings in the right people who are experts in their fields to actually execute, because while Tamar is good at a lot of things, she knows they're better at it!
Tamar builds her own computers and maintains a Linux server in her upstairs closet. As such, systems administration and tech tinkering has always been not too far from her fingertips. She focuses these days on server installations and migrations with WordPress and ensuring that code stays up to date, but occasionally wishes to tackle other tough tech tasks.
When Tamar was five years old, she very clearly told her parents, "I want to be an author when I grow up." A little over twenty years later, her first book, The New Community Rules: Marketing on the Social Web, was published. For over a decade, she's been a prolific blogger and journalist, writing for top tech publications Lifehacker and Mashable, contributing to Real Simple Magazine where she ran The Tech Decoder, a column on tech gear, contributing to (and managing a team of writers) for a local print newspaper serving her community, and writing content pieces for popular sites such as Business.com, Inc.com, The Next Web, and Forbes.
Responsible for all social media initiatives and inbound customer service via social media channels. Provided a foundation for customer support and client acquisition through proactive responses and creative marketing approaches. Trained company employees globally on social media policy and voice, building out a 24/7 social media customer experience team of over a dozen employees, as well as nurtured team members and helped with professional growth. This direction and leadership has resulted in hundreds of positive vibes from members both in the B2B and B2C space. Helped secure the title of "best (and most popular) domain name registrar" repeatedly on top weblog Lifehacker. Used competitive analysis on multiple occasions to grow membership base from less than 500k domains managed to now over tens of millions.
Oversees advertisement sales, content and stales strategy, and social media strategy. Manages all account management as well with small clients, startups, media agencies, and public relations firms. Focused on customer acquisition as well as retention through a hybrid of creative strategy and relationship building.
Launched a successful Information Technology blog covering cyber security, enterprise technology, virtualization, cloud services, and more, which attracts an audience of nearly 1 million users monthly, while managing recruitment of over 50 global writers and all editorial duties. Additionally, built a new web presence, and managed hiring, training, and a marketing team. Worked regularly with clients, vendors, and writers on sales and marketing initiatives. Established processes and guidelines as well as P&L. Grew the site from 1,000 monthly uniques to over 1 million.
Created and established procedures and operations for an up-and-coming crowdfunding website for those with any type of hardship. Recruited team members, set up a help desk system, handled technical infrastrucutre setup and software implementation, and led an editorial effort.
Breaking news in the social media space in real time for Marketing Land and Search Engine Land.
Building a business is tough--building out a killer support team is even tougher. Not many people have the passion for customer experience--dealing with angry and upset customers or in getting back to customers in a timely fashion. Real Time Email was a consultancy that handled all customer communications in real time (with a smile!) for a number of small and large B2B and B2C brands, most of which were in the direct to consumer ecommerce space. The consultancy worked directly with customers, but also on an operational level with several clients, handling operations, logistics, and support.
As one of Mashable's first employees (#6) who began working at the company when it was a small startup, Tamar has worked on all behind the scenes elements: business development, editorial, ad operations, marketing, invoicing, legal issues, communications, community support, training (remotely!), and more. She has worked with clients of all sizes from small one-man shops to enterprises. Her primary focus was converting inbound leads and upselling existing clients and encouraging renewals. She carried a 7 figure annual quota and consistently surpassed all goals, sometimes even doubling them.
Established one of the first digital marketing consultancies focused on social media marketing, assisting with small businesses to Fortune 100s. The operation is mostly inactive while Tamar seeks to replicate the success and grow a company versus working for herself. :)
Wrote product reviews on gadgets that would make people's lives easier.
Published numerous daily editorial pieces on tech, productivity, and life hacks and managed the very active inbound tips mailbox in real time, responding to customer concerns and considering tips for publication on the website.
Managed Linux web hosting infrastructure for over 400 client websites. Installed, maintained, and configured software to ensure for server stability and security. Worked closely alongside product managers, clients, and developers to ensure seamless integration of agency-built software. Compiled extremely detailed product and server documentation and help desk reference guides to be used by local and remote partners and clients. Established a foundation for digital marketing during a time when social media was merely building momentum.
Focused on trademark research for Fortune 500 companies and the law firms that represent them. Using aliases, learned about various filed trademarks and produced investigative legal reports based on findings.
Actively involved in maintaining the student and administrative computer/network infrastructure as a Junior UNIX Administrator and Residential Computer Consultant.
This one comes directly from Tamar. I'll give it to you straight.
If you want to hire me, please consider that I'm looking at one of the below: